25april

VTB United League And Match TV Sign Three-Year Agreement

The VTB United League and Match TV network have signed a three-year agreement, granting Match TV television rights to the VTB United League. Under the agreement, the league's Russian TV partner commits to broadcasting at least one game per week during the regular season, as well as no less than five quarterfinal games and the entire semifinal and final rounds on Match TV during the 2015-16, 2016-17 and 2017-18 seasons. No less than 30 games per season will be shown live on Match TV's federal network.

- Discussions have been taking place since the very beginning of the season and this finalized agreement is a big success and accomplishment for the League, - said VTB United League general director Andrey Shirokov. - In the context of today's competitive environment, we not only managed to preserve, but even to some extent improve the terms we had with our former partner and Match TV predecessor, Rossiya-2 network. I'm convinced that our partnership with Match TV, which we can now discuss officially, will be truly productive and mutually beneficial. Both parties are invested in a quality product and ready to take necessary measures. We have already begun meeting to discuss the technical requirements necessary for improving the quality of broadcasts. These proposals will be sent to the League Board for review in July.

- The fact that this agreement has only been signed now, when the first season of our parternship is entering its final stages, should not mislead anyone, - said Match TV executive German Chistyakov. - It speaks to the fact that a lot of work has been done, much has been taken into consideration, and we are happy that all that now remains is to put our plans into action. Television contracts are a very important element to any league's marketing and commercial success. We truly hope that the VTB League will continue its development. Basketball in Russia has untapped potential and we need to work hard to bring back to this wonderful sport the deserving attention of a wide audience.

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